Monday, July 11, 2011

What works in the west may not work in India!

Remember the mad rush for creating social networking sites in which almost everyone from big corporates to small to medium internet companies wanted to have their own pie and eventually burned their fingers. More specifically,  take the Indian example. Not just the small guys, the ones who had loads of money too failed big time e.g. bigadda.com, ibibo.com, fropper, indiarocks, bharatstudent etc.

Ask them how much profitable have they been  and the answers will cut a sorry figure which i  bet will not be close to even 1% of what facebook makes.

The point I am trying drive across is - in the online market domain what worked for the west may not work in India.

These days, the same mad rush is happening in the group buying space. Soon after groupon decided to launch http://www.sosasta.com.

Almost every other major internet company has decided  to replicate its business model.From rediff to times, to infoedge (naukri.com guys), mouthshut etc... everyone one is jumping into the fray. The big question is how many of them would be able to create a profitable business model out of it?

Most of the times I get messages on my cell for discounts on a useless spa or body massage at a far away place with loads of strings attached.

When the deals are pathetic and the cities covered are limited, then why did these companies bother to jump into it completely unprepared?

Below is the list of companies who are into this crowded business domain


Snapdeal
Timesdeal
Groupon India - SoSasta
Dealsandyou.com
Mydala.com
Koovs.com
Snatchdeals.com
Lootmore.com
30Sunday.com
Bindasbargain.com
dealface.com
dealhojaye.rediff.com
Dailydeal.in
Dealivore.com
Khojguru.com
Thekha.com
Scoopstr.com
24Hoursloot.com
Masthideals.com

Eager to know your experience  if you have ever used their coupons...


Also, for an effective Social Media campaign that actually works,


3 comments:

  1. Appreciating this persistence you place in to the website and detailed advice you present. It’s awesome to arrive upon a website once in a time that’s not the same out of date re-written information. Excellent article! We have saved your blog and I am adding your Feed to my Msn account.

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  2. Not only listed above, many more are there in this business. Especially in India more than 40 daily deals and group buying sites are there.
    In those I always suggest one site, which is providing daily a deal in Hyderabad now. Visit that site here.. www.dealdrums.com

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