Remember the mad rush for creating social networking sites in which almost everyone from big corporates to small to medium internet companies wanted to have their own pie and eventually burned their fingers. More specifically, take the Indian example. Not just the small guys, the ones who had loads of money too failed big time e.g. bigadda.com, ibibo.com, fropper, indiarocks, bharatstudent etc.
Ask them how much profitable have they been and the answers will cut a sorry figure which i bet will not be close to even 1% of what facebook makes.
The point I am trying drive across is - in the online market domain what worked for the west may not work in India.
These days, the same mad rush is happening in the group buying space. Soon after groupon decided to launch http://www.sosasta.com.
Almost every other major internet company has decided to replicate its business model.From rediff to times, to infoedge (naukri.com guys), mouthshut etc... everyone one is jumping into the fray. The big question is how many of them would be able to create a profitable business model out of it?
Most of the times I get messages on my cell for discounts on a useless spa or body massage at a far away place with loads of strings attached.
When the deals are pathetic and the cities covered are limited, then why did these companies bother to jump into it completely unprepared?
Below is the list of companies who are into this crowded business domain
Snapdeal Timesdeal Groupon India - SoSasta Dealsandyou.com Mydala.com Koovs.com Snatchdeals.com Lootmore.com 30Sunday.com Bindasbargain.com dealface.com dealhojaye.rediff.com Dailydeal.in Dealivore.com Khojguru.com Thekha.com Scoopstr.com 24Hoursloot.com Masthideals.com
Eager to know your experience if you have ever used their coupons...
The point I am trying drive across is - in the online market domain what worked for the west may not work in India.
These days, the same mad rush is happening in the group buying space. Soon after groupon decided to launch http://www.sosasta.com.
Almost every other major internet company has decided to replicate its business model.From rediff to times, to infoedge (naukri.com guys), mouthshut etc... everyone one is jumping into the fray. The big question is how many of them would be able to create a profitable business model out of it?
Most of the times I get messages on my cell for discounts on a useless spa or body massage at a far away place with loads of strings attached.
When the deals are pathetic and the cities covered are limited, then why did these companies bother to jump into it completely unprepared?
Below is the list of companies who are into this crowded business domain
Snapdeal Timesdeal Groupon India - SoSasta Dealsandyou.com Mydala.com Koovs.com Snatchdeals.com Lootmore.com 30Sunday.com Bindasbargain.com dealface.com dealhojaye.rediff.com Dailydeal.in Dealivore.com Khojguru.com Thekha.com Scoopstr.com 24Hoursloot.com Masthideals.com
Eager to know your experience if you have ever used their coupons... Also, for an effective Social Media campaign that actually works,
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ReplyDeleteThanks for your nice words :-)
ReplyDeleteNot only listed above, many more are there in this business. Especially in India more than 40 daily deals and group buying sites are there.
ReplyDeleteIn those I always suggest one site, which is providing daily a deal in Hyderabad now. Visit that site here.. www.dealdrums.com