The stage is set. Two social media warriors are about to begin the onslaught. Facebook and Google plus are indulged in a fierce battle of luring businesses and give them tools and assistance to promote their products on their respective platforms. However, when it comes to promoting a business via social networking site, Facebook holds the edge as it is more popular among the masses. This is because Google plus has been recently introduced as an experimental tool and users are taking their own time to get used to its interface, design etc. It makes sense to promote your business in a more popular arena so as to reach out to maximum possible customers and get maximum exposure for your brand. Let us find out how Facebook for business is better than Google plus.
Easy Interface
Facebook is user friendly and guides you through an easy process on how to join Facebook, how to build up your profile and how to get hooked on to other interesting features. On the other hand, Google plus too has an impressive and clean interface, but, many people are not able to understand the way it works specially its concept of circles. Facebook offers 3 easy steps to a businessman to promote his business. First, you create your own business page and add information to it, invite current and new customers to your virtual business location. Second, engage customers to become your fans and interact with them through online chat. Third, promote your business with advts on the Facebook page along with sponsored stories. So, for business, Facebook provides an easy entry for any business into the social networking site.
Facebook's Like vs Google's Plus 1
The like option in Facebook is a tremendous hit. It is a straightforward answer to someone liking something and in the conversation box people can come up with various expressive words. On the other hand, plus 1 does not seem to give that kind of impression or impact. By clicking on the like option you can validate your approval of good substance. Social signals such as Likes, plus 1, retweets matters a lot in the search engine ranking. As more people tend to click on likes as compared to +1, it further makes sense to have a strong presence on Facebook.
Facebook Insights
Facebook gives you rich insight into the data of those who interact with your fan page. It gives you high quality data about the visitors who liked your page, which post, from which country and so on. It is similar to the web analytic data which one receives for his /her website. Such rich analysis isn't available in Google plus as of now. When we last discussed if Facebook fanpage will get outsmarted by Google business page, the jury was more inclined towards google plus. However, with the launch of timeline, the tables have turned and the tide is back in favour of Facebook.
Easy Interface
Facebook is user friendly and guides you through an easy process on how to join Facebook, how to build up your profile and how to get hooked on to other interesting features. On the other hand, Google plus too has an impressive and clean interface, but, many people are not able to understand the way it works specially its concept of circles. Facebook offers 3 easy steps to a businessman to promote his business. First, you create your own business page and add information to it, invite current and new customers to your virtual business location. Second, engage customers to become your fans and interact with them through online chat. Third, promote your business with advts on the Facebook page along with sponsored stories. So, for business, Facebook provides an easy entry for any business into the social networking site.
The like option in Facebook is a tremendous hit. It is a straightforward answer to someone liking something and in the conversation box people can come up with various expressive words. On the other hand, plus 1 does not seem to give that kind of impression or impact. By clicking on the like option you can validate your approval of good substance. Social signals such as Likes, plus 1, retweets matters a lot in the search engine ranking. As more people tend to click on likes as compared to +1, it further makes sense to have a strong presence on Facebook.
Facebook gives you rich insight into the data of those who interact with your fan page. It gives you high quality data about the visitors who liked your page, which post, from which country and so on. It is similar to the web analytic data which one receives for his /her website. Such rich analysis isn't available in Google plus as of now. When we last discussed if Facebook fanpage will get outsmarted by Google business page, the jury was more inclined towards google plus. However, with the launch of timeline, the tables have turned and the tide is back in favour of Facebook.
Been There, Done That
Today we enjoy the luxury of having various social networking sites. And the popular ones are Facebook, Twitter and Linkedin. Google is trying to come up with its own game plan but its foray into the social networking scene seems like a late entry. People are not familiar with Google plus and many do not have time to check out various social networking sites to find out the better one. They prefer to stick to simplicity. Time is the essence and facebook for business helps in saving your precious time. It takes time to change masses net surfing habits. They usually need a compelling negative reason (like privacy issues ) to make a switch. No matter how many outstanding features, any other company provides, people wouldn't make a switch mainly because they are not on a social networking site merely for features, they are there because of their friends. To have 845 million monthly active users is no mean achievement.
Today we enjoy the luxury of having various social networking sites. And the popular ones are Facebook, Twitter and Linkedin. Google is trying to come up with its own game plan but its foray into the social networking scene seems like a late entry. People are not familiar with Google plus and many do not have time to check out various social networking sites to find out the better one. They prefer to stick to simplicity. Time is the essence and facebook for business helps in saving your precious time. It takes time to change masses net surfing habits. They usually need a compelling negative reason (like privacy issues ) to make a switch. No matter how many outstanding features, any other company provides, people wouldn't make a switch mainly because they are not on a social networking site merely for features, they are there because of their friends. To have 845 million monthly active users is no mean achievement.
Conclusion
Despite of many controversial moves, facebook continues to command net users time and attention. On the other hand, Google plus is still a new kid on the block and does not seem to offer anything new that is not available on Facebook (apart from hangout) . In the virtual world, Facebook stands out in the crowd. And when it comes to promoting your business on a social networking site, Facebook for business with its virtual manifesto definitely caters to your business needs in a profound and robust manner as compared to its rivals. All that you need is a sound, clearly defined strategy and leverage the maximum benefit out of it.
Despite of many controversial moves, facebook continues to command net users time and attention. On the other hand, Google plus is still a new kid on the block and does not seem to offer anything new that is not available on Facebook (apart from hangout) . In the virtual world, Facebook stands out in the crowd. And when it comes to promoting your business on a social networking site, Facebook for business with its virtual manifesto definitely caters to your business needs in a profound and robust manner as compared to its rivals. All that you need is a sound, clearly defined strategy and leverage the maximum benefit out of it.
Also, for an effective Social Media campaign that actually works,
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